Here’s how BYD is working on its image problem
China’s BYD is selling millions of EVs, famously outselling Tesla in the last quarter of 2023, and riding an enormous wave of success. But not many European (and practically no American) consumers have ever heard of it, much less trust it as a reliable brand. But as the EV giant makes inroads outside of China, it is looking to change that, the old-school way, dealer by dealer.