Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In a new memo, Ford asked suppliers to cut EV costs after its Model e unit continued to bleed billions in Q1.
https://electrifyheartland.org/wp-content/uploads/MicrosoftTeams-image.png00https://electrifyheartland.org/wp-content/uploads/MicrosoftTeams-image.png2024-05-16 11:33:192024-05-16 11:33:19Ford asks suppliers to cut EV costs in an all-win-or-lose push for profitability