Exclusive: Rad Power Bikes ‘resetting’ to refocus on its electric bike customers, more physical stores

Rad Power Bikes, the leading electric bicycle company in North America, is restructuring its operations to cut costs and double down on the customer experience of its hundreds of thousands of e-bike riders.

Helping to lead new changes, Rad Power Bikes has also onboarded a new president and chief operating officer Phil Molyneux, who previously served as president and COO of Sony Electronics and President of Dyson America.

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