Elon Musk drops ‘sustainable’ from Tesla’s mission as he completes his villain arc
It’s official. The word “sustainable” is gone from Tesla’s mission statement.
For over a decade, Tesla’s guiding star was arguably the most impactful corporate mission statement of the 21st century. But over the last few years, we have watched the company slowly drift away from its environmental roots.
Now, Elon Musk has confirmed the final step in that divorce, rebranding the company’s goal from “Sustainable Abundance” to simply “Amazing Abundance.”