Dodge dealers don’t need a new Charger — they need a new Caravan
If the market failures of the Dodge Charger Daytona and VW ID.Buzz have proved anything at all, it’s that the Baby Boomer era is over, and their kids — GenX and Millenials alike — aren’t willing to pay a premium for a vehicle that looks like something their dad once thought was cool. As GenX becomes the largest and richest new car-buying demographic, manufacturers need to find out what they are nostalgic about.
To that end, I propose the following nostalgia play: the “Goonies Never Say Die” edition 2027 Dodge Caravan BEV.