New ID. AURA is the mainstream EV VW needs – but its software is the real story
Volkswagen built its global empire on the promise of affordable, accessible transportation, embodied by the iconic Type 1 Beetle. Now facing an existential crisis after a decades-long push upmarket, the automaker faces a reckoning – and a retreat back into affordable, mass-market electric sedans like the new FAW-VW ID. AURA L5 (and the software that powers it) might be exactly what VW needs to reach a new generation of buyers.