BYD explores Formula 1 entry as it looks to boost global brand
BYD, the world’s largest electric vehicle seller, is exploring an entry into Formula 1 as the Chinese automaker looks for ways to strengthen its brand recognition outside of China. The move would represent BYD’s first push into elite auto racing.
According to a Bloomberg report, BYD is considering options ranging from acquiring an existing team to potentially building one from scratch, though no decision has been made.