Tesla turns to ‘edgy’ social media marketing amid brand damage

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk.
Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk.
The e-bike market in the US, and the broader micromobility industry consisting of e-bikes, e-scooters, and other ridables, is feeling the rollercoaster effects of the Trump administration’s recent move to impose sweeping new tariffs on global imports, only to swiftly reverse course just days later.
The abrupt policy changes have sent shockwaves through the micromobility industry, leaving companies scrambling to adjust and consumers uncertain about future pricing.
EV charging veteran ChargePoint has unveiled its new charger product architecture, which is described as a “generational leap in AC Level 2 charging.” The new ChargePoint technology designed for consumers in North America and Europe will enable vehicle-to-everything (V2X) capabilities and the ability to charge your EV in as quickly as four hours.
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Tesla average transaction prices (ATPs) in March are estimated at $54,582, higher year-over-year by 3.5% and higher than in February, according to the latest monthly new-vehicle ATP report from Cox Automotive’s Kelley Blue Book.
Tesla has sent a response to Transport Canada about its sudden incentive cash grab from March, stating that this is standard process and suggesting that the incentives were for backdated sales that Tesla hadn’t filed yet.
Tesla’s stock (TSLA) surged today after President Trump announced changes to his tariffs, which were put in place hours ago.
However, the move is irrational since Trump significantly increased tariffs on China, which will destroy Tesla’s energy business.