Mercedes CEO on his fake-V8 electric AMG: ‘like a born-again Christian’

Mercedes-Benz CEO Ola Källenius, a self-described “petrol head” who once ran AMG, says driving an electric AMG with a simulated V8 turned him into “a born-again Christian.”

The comments, made in a new interview, are Mercedes’ clearest pitch yet that enthusiasts, not just early adopters, are supposed to love its next wave of EVs.